China's Gift Economy Grows Year by Year
Aug 04, 2022
Today is the seventh day of the seventh lunar month in the Chinese lunar calendar, which is the traditional Chinese Qixi Festival. This day is a holiday for all couples. On this day, couples in love will give each other gifts, such as flowers, cosmetics, or small items such as sand timer to express their love and blessings to their lovers. More and more people are beginning to pay attention to the sense of ritual in festivals, and choosing a gift that meet each other's satisfaction to express their love is gradually being valued by people. With the demand for gifts, China's gift economy is also on the rise year by year in recent year.
According to effective statistics, from 2018 to 2020, the market size of China's gift economy industry has increased from 800 billion yuan to 1,091.3 billion yuan, showing an increasing trend year by year. In recent years, with the improvement of people's living standards and the growth of economic income, after meeting basic needs, people pay more attention to a deeper consumption experience. The rapid development of e-commerce platforms has made shopping easier for people. For example, small gifts such as small hour glasses with sand can be delivered to their homes. Under such circumstances, gift consumption in China has been rising and increasing.
Chinese people have expressed their love with gifts since ancient times, and couples would also exchange gifts during the Qixi Festival in ancient times. Today, the Chinese demand for gifts and gift giving is growing even more. A special day calls for a sense of well-timed ritual. This Qixi Festival, you can choose a gift for your lover, even if it is a sand glass decor, it will definitely add some embellishment to the feelings of each other.
